The Census Multicultural Launch 2011 held at Le Montage, Sydney was a resonating success attended by over 100 media leaders, community leaders, Consul Generals from Diplomatic Missions, business leaders as well as Census officials. It marked the 100 years of Census enumeration in Australia, an important milestone in Australian history.

Sheba Nandkeolyar, the CEO of Multicall Connexions (Multicultural Marketing Agency for Census Australia) welcomed the guests followed by an introductory speech by the Head of Population Census Program, Paul Lowe who emphasised the importance of Census data in planning and allocating funds for a brighter future in Australia. 

The key note speech by the Minister for Citizenship and Communities, The Hon. Victor Michael Dominello, MP highlighted how important it is for every one in Australia to get counted, whether it is an Australian resident, an international student or a tourist. He was proud of Australia being a multicultural nation and NSW, a very multicultural state.

The launch included a short presentation on the multicultural campaign implemented by Census Australia which included press advertisements in 38 languages and radio in 69 languages. The audience had the opportunity to ask questions to Census officials present which successfully raised immediate awareness about the Census date 9th August and how it is extremely important to fill in the Census forms thoroughly and accurately to reflect Australia as it is in 2011.

Overall, it was an event with a high profile media and invitee list which aimed at collaborating an understanding of the Census among the multicultural media.